The highlights of your Company's Message - Just as your IR Kit - that you print up and put out at Investor Conferences contains just those documents that best introduce Investors to the company. So too is your Web-based IR Kit.
What is the core of the Kit? - The core platform for all companies' web-based IR kits is the
easyreports.net
system of The Wall Street Transcript. This is a service used by hundreds of thousands of investors - and is an easy-to-use source for core SEC documents - 10ks, 10qs - and it also features annual reports. However, it is flexibly designed to be customized by company, and to hold any kind of document.
How can my company manage its online IR Kit? - Companies have a few options.
- You can add additional documents (up to 10), and manage the documents that are there.
- You can manage the graphical environment - remove the ads and any links to other companies, and add their own elements
How can my company market its online IR Kit? - Two ways.
- You can create links to your IR Kit from other companies in your sector - just like the stores give you a Pepsi coupon when you buy Coke
- You can access lists of users of their IR Kit to incorporate into their outreach programs.
Will it cost me a lot? - Not at all. Managing your own IR kit (adding documents, upgrading the look, removing ads) costs only $950 per year - and marketing the IR kit (cross-links and user lists) also cost only $950 per year.
So you get a complete program for less than $2000 - far less than your printing bill for the paper copies of IR Kits - that get left at conferences, are expensive to ship, and you never know who reads it.
