Consumer >> Analyst Interviews >> October 22, 2013
Stephanie S. Wissink is a Managing Director and Senior Research Analyst at Piper Jaffray & Co. Ms. Wissink joined Piper Jaffray & Co. in May 2002 and has served in various capacities within investment research including an Associate Analyst on the consumer team for eight years. As a Senior Analyst, Ms. Wissink focuses on consumer goods companies, authoring reports on demographics, distribution and brand portfolio diversification. Ms. Wissink spearheads Piper Jaffray & Co.'s biannual Taking Stock With Teens consumer insights project in addition to other Millennial-focused research. Ms. Wissink was named the top-ranked Analyst in leisure goods in 2014 by StarMine. Ms. Wissink combines her interest in marketing and generational psychology with her professional experience by serving on the National Advisory Board for DECA and the board of directors for Minneapolis-based mentoring nonprofit One2One. Profile
Ms. Wissink: I have the toys category, and a couple of these companies, particularly Hasbro (HAS) and Mattel (MAT),
